Top 70 SEO Interview Questions and Answers 2019 [Updated]
Questions and Answers for Beginners or Freshers Candidates:
Q1. What do you apprehend by way of the term “SEO” and introduce its sorts?
Ans: SEO is an abbreviated which stands for “Search Engine Optimization”. It is a technique thru which you may without problems growth the visibility of your internet site or the internet page inside the SERP’s (seek engine end result pages) or unpaid outcomes—frequently known as “natural”, “natural”, or “earned” outcomes.
The two forms of search engine optimization are:
On Page Optimization.
Off Page Optimization.
Q2. What are the search engine marketing tools do you use?
Ans: Some of the SEO equipment that you can use are Google analytic, key-word seek, Alexa, open website online explorer, Google Webmaster.
Q3. What will you do to make a internet site search engine pleasant?
Ans: There are few matters that you must keep in mind to make a website search engine friendly are word count number, backlinks, anchor textual content, outbound links, keyword and so forth.
Q4. What do you mean by using Backlink and point out its significance in SEO?
Ans: Backlink is essentially referred as incoming hyperlinks for your internet site or internet web page. It is critical as it results inside the higher hazard of visibility within the seek engine in conjunction with better visitors and ranking.
Q5. Why is search engine marketing so critical?
Ans: The Search engine optimization (search engine marketing) is important because of the subsequent reasons:-
Most of the person’s majority of search engines like google and yahoo is more likely to click on one of the top five suggestions at the effects pages (SERPS), as a way to take advantage of this and advantage traffic for your website or clients on your online shop you want to within the top positions.
SEO isn't always most effective about search engines like google but exact SEO practices improve the consumer revel in and value of a website.
Users believe engines like google and having a presence inside the top positions for the key phrases the user is searching, increases the internet website online’s trust.
Search engine optimization is suitable for the social advertising and marketing of your internet site. People who locate your website by means of looking Google, Yahoo & Bing are much more likely to sell it on social channels which includes Facebook, Twitter, G+, LinkedIn or different social media channels.
SEO is essential for a big website like an example, when you have a internet site with a couple of creator, it is able to benefit from SEO in a direct and oblique way.
Direct gain: Increase in natural traffic
Indirect advantage: Having a not unusual framework (checklists) to use before publishing content at the web page.
Search engine optimization can put you in advance of the competition. If similar area of interest websites are promoting the identical merchandise, the search engine optimized website is much more likely to have greater business and make more sales.
Q6. What is a Search Engine?
Ans: Basically seek engine is software program based totally on a web device that is developed so that it will seek and locate records on the World Wide Web. The search engines are normally answering to all the questions which can be entered by using the customers and in response, they deliver them a list of search effects.
Q7. Name of a few search engines like google?
Ans: Some of the search engines like google and yahoo with which you might be similar are – Google, Bing, Yahoo!, Baidu, and Yandex.
Google: – It is used everwhere round the arena.
Bing: – It is broadly used in U.S and Canada.
Yahoo: -it is commonly popular within the U.S and Canada.
Baidu: – The seek engine Baidu gives many offerings which includes outcomes for Chinese web sites, audio documents, and photographs.
Yandex: – This is the most popular seek engine in Russia.
Q8. What are the names of few crawler for exceptional engines like google and also point out its feature?
Ans: The term Crawling or web crawler is mentioned an automated system through which one-of-a-kind search engines filtrate internet pages for proper indexing. Usually, the crawler used to go through different internet pages because of the applicable keywords, content material, and link. There are few crawlers for exceptional search engines like google and yahoo like:-
Google: – Google Bots crawler.
Yahoo: – Yahoo Slurp crawler.
Bing: – Msnbot crawler
Their important function is to go through from other linked pages on web sites, commonly, organizations construct their sitemaps for higher accessibility and navigation.
Q9. What is Indexing?
Ans: The word indexing comes into account just after the crawling method receives finished for the duration of any seek. Generally, in indexing, Google makes use of the crawling feature to acquire exceptional pages applicable in your search queries, and in keeping with that indexing in executed which further includes unique keywords or seek phrases and their places.
Q10. What is SERP?
Ans: The term SERP stands for Search Engine Result Page is used to display a selected query that's entered over different serps.
Q11. What is an natural result?
Ans: In organic search engine optimization it displays all the list of the internet pages that are almost relevant to all the queries which can be entered into the quest engine by way of the customers. Mostly it is referred as “free” or “natural” end result. If the website is getting a better ranking in the organic end result over the engines like google is the foremost reason of SEO
Q12. What is paid result way?
Ans: Mostly paid outcomes is completely opposite of organic outcomes it includes generally all the commercials that are typically displayed above the natural consequences. Many website proprietors usually pay to Google so as to show their website with better ranking for positive search terms or key phrases.
Q13. What is On-Page search engine marketing?
Ans: On Page SEO essentially includes all the activities which are accomplished within the internet site so one can acquire better ranking and drive applicable visitors from the engines like google.
This is associated with the HTML source code of any web page along side the optimization of the content material. Some aspects consist of Meta tags, identify tags, meta description and heading tags.
Q14. What is Off Page search engine optimization?
Ans: The term off page search engine optimization involves all different components that affect the search ranking of the internet site on the seek engine end result pages.
Q15. What is the definition of a key-word?
Ans: The word keyword can be used a key for serving any phrase. Keywords are the basically key terms and phrases in search engine optimization which incorporates the internet content material which facilitates the customers to find the precise website by way of coming into relevant seek queries over the search engines like google.
Sixteen. What is the long tail key-word?
Ans: When the aggregate of extra than 4 words is there then the quest outcomes will become extraordinarily specific. Even lengthy tail keywords are smooth to get ranked in the SERP’s. They are beneficial to attract high-quality visitors with improved lead conversation fees.
Q17. What are LSI key phrases?
Ans: The phrase LSI stands for latent Semantic Indexing this semantics are linked with the principle key phrases that consumer normally input over the search engines like google.
Q18. What are Heading tags?
Ans: In the field of SEO, header tags or heading are usually used to separate the exclusive components like heading from the sub heading of any content material. Approx there are 6 headings within a page in a top-down hierarchy.
Q19. What is Canonical URL?
Ans: In the manner of Canonical URL the pleasant URL are selected for the web pages which the traffic commonly wants to see. This could be very useful in the case of content material syndication particularly whilst the more than one versions of the equal web page will become available over the internet. Even it resolves all the troubles associated with content duplication.
For instance, most people will visit take into account these types of URLs because the identical URLs:
www.Example.Com
example.Com/
www.Instance.Com/index.Html
instance.Com/home.Asp
Q20. What is Page Title?
Ans: Page identify is any other call for the name tag. It is a sort of phrase which is referred for describing web site content material. This usually seems at the seek end result web page simply above the URL and even seen on the top of your browser.
Q21. What is search engine optimization pleasant URL?
Ans: Basically search engine marketing pleasant URLs are used with a purpose to optimize the shape and word usage in URLs which results in higher indexing of a website by the search engines like google. The key phrases with proper duration and report structure in the URLs ends in better internet site ranking and website navigation.
Q22. What are Meta descriptions?
Ans: The Meta description is likewise referred to as HTML attribute which incorporates an correct description of any net web page content material. They even act as a snippet of the web pages over the SERP’s. Ideally, it can involve description as much as 150 characters.
Q23. What is a Do-Follow hyperlink?
Ans: According to the name Do-Follow Link advise and permits Google link calculator referred to as Page Rank to count all the incoming link from different web pages and websites as hyperlink factors.
Q24. What is a No-Follow link?
Ans: The entire opposite of Do-Follow link is a No-Follow hyperlink that is a link attribute which do not permit the Google bots to comply with them. Only human can comply with those hyperlinks and can not be observed via any robots. The shape of No-comply with hyperlink attributes is finished within the following way:
<a href=”http://www.Example.Com/” rel=”follow”>Link text</a>
Q25. What is internal linking?
Ans: The manner of offering links on the internet pages is called internal linking which connect to the equal area. You can say it just the any other way of directing traffic from one web page to any other of the identical website.
Q26.What are incoming links?
Ans: Inbound Links is the any other name of incoming links or one-way links which talk over with the hyperlink to be had on a 3rd party website that directs the user to your internet page only.
Q27. What is an outgoing link?
Ans: The outgoing link is a kind of link that goals at a pointy or outside domain and is different from the hyperlink that is available on the supply domain. For instance, In case you are presenting hyperlinks to different 0.33-birthday party web pages on your internet site, those would be external links for your web page.
Q28). What are the maximum critical Google ranking factors?
Ans: The 3 top most rating factors which affect the search engine set of rules of Google includes the subsequent:-
Content.
Backlinks.
RankBrain.
Q29.What is robots.Txt?
Ans: It’s a manner of telling the Search Engine Bots approximately the internet pages on your internet site which you don’t want to open or go to by means of others.
If in case you need to dam all search engines like google robots for crawling your website, then just placed the observe code:
User-agent: *
Disallow: /
If you want to dam Google for crawling your website, simply put the follow code:
User-agent: Googlebot
Disallow: /
It’s important to install Robots.Txt report very carefully, otherwise errors would possibly arise even as showing the internet site.
Q30. What is HTML Sitemap?
Ans: The HTML Sitemap includes one unmarried HTML web page that carries the hyperlinks to all of the internet pages of any particular web sites. Even it includes all of the all formatted textual content documents and linking tags of any unique website. Generally, it helps you to get the better navigation of your website with the aid of list all of the web pages in one place in a user-friendly manner
Q31. What is XML Sitemap?
Ans: The term XML stands for Extensible Markup Language which was initially created to t accelerate the functionality of the search engines like google and yahoo. Basically, an amazing XML sitemap affords you the statistics about the variety of pages present on any unique website, together with the total quantity of updates which even consists of the last time modification information which help in right indexing of the website via the search engines like google.
Q32. How can I see what pages are listed in Google?
Ans: There are two ways to test whether the net web page of any unique website is indexed by using the google entails the following:-
Anyone can check the Google Index Status of any specific website with the assist of Google Webmaster Tools.
Even one could perform a guide take a look at and seek on Google by means of typing in Google search bar and it will display the variety of pages listed could replicate on the SERP.
Q33. What are 404 errors?
Ans: The 404 errors is considered as the obstruction within the way of a hit search engine optimization. In case if the URL is renamed or it becomes not- lifestyles any hyperlink which is linked to that URL will bring about 404 errors.
Q34. What is 301 Redirect?
Ans: The term 301 Redirect is referred as one of the maximum distinguished approaches of making use of redirects on any web sites. When a selected internet Address is changed permanently due to any cause, then its best to use 301 redirect so as to redirect the users without delay to the new web cope with
Questions and Answers for Advance SEO or Experienced Candidates
Q1. What is Google Analytics?
Ans: The Google Analytics became released in 2005. It is one of the maximum certified analytical equipment in the area of SEO, which permits the Web Master to preserve the tune and monitor of the site visitors on their internet site and its essentially free of charge service at the same time as the premium offerings call for funding
Q2. What is Google PageRank?
Ans: The Google PageRank is basically software program which decided the importance of one net page depends on a number of fine one-way links it includes.
Q3. What is Domain Authority?
Ans: It is taken into consideration as one of the maximum essential search engine marketing elements. Domain Authority is just like a key overall performance metric that is evolved by means of Moz on this websites rating is carried out on a scale of one-a hundred. In order to obtain massive visitors and high rating in the SERP, your DA of the websites must be excessive.
Q4. What is Search Engine Submission?
Ans: In the procedure of Search engine submission the tool Web Masters is used in which website is immediately submitted to the quest engine so that its on line recognition and visibility receives extended. In different words, you can say that it’s basically informing the search engines like google about the presence of any internet site, which is then indexed through the search engines like google and yahoo and reflected at the SERP page.
Q5. What is Directory Submission?
Ans: In search engine optimization Directory submission is the list of any internet site deal with or web page together with the important info associated with various internet directories under a specific class
It has similar functions just like smartphone directory and consequences inside the better recognition of your web sites with greater online exposure. The Directory submission can be each free of cost and paid ones.
Q6. What is Article submission?
Ans: In widespread Article, submission is considered as a part of Off web page search engine optimization optimization. It consists of the presentation of articles on unique on-line article directories like EzineArticles, ArticleTrader, GoArticles, and so forth. Which consists of right anchor text for hyperlink building, and it is also completed for the advertising of any internet site.
Q7. What is Press Release submission?
Ans: The Press Release Submission consists of the pastime of writing a press launch in conjunction with and filing them to powerful and popular PR sites for creating one-way links to any particular website. It stays in the database this means that that you can use it each time you need within the future. This outcomes in enhancing the net visibility of your web sites.
Q8. What are Classified commercials?
Ans: The classified ad is a form of advertising and marketing that is much like newspapers advertising and marketing, online and other periodicals which are distributed freed from charge over the net. It is much inexpensive comparatively to the larger show of commercials used by companies, although display advertising is more considerable.
Q9. What is Forum Posting?
Ans: The act of writing, attractive and interacting on a forum thread simply by using surely leaving a reaction to the thread is known as forum Posting. Of the Example: FileZilla Forums, WebmasterWorld
Q10. What is a Business listing?
Ans: A enterprise directory is essentially a internet site or it’s a kind of listing the statistics which lists all commercial enterprise under a few class. Businesses may be distinguished by business, region, activity, or length.
Business can be compiled both manually or via exceptional software that is automated for on-line search.
Q11. What is Social Bookmarking?
Ans: The way of increasing your business and/or social contacts via organising connections via individuals, regularly thru exclusive social media sites which include Facebook, LinkedIn, Twitter, Pinterest, Google+ and Instagram.
Q12. What is RSS Feed?
Ans: The term RSS (Rich Site Summary) is a kind of layout for turning in frequently changing web content material. It enables publishers to syndicate facts automatically. This even ensures compatibility with so many different machines/packages which is a trendy XML report format.
It additionally advantages for those users who want to acquire well timed updates from their favored websites or to aggregate information from many web sites.
Q13. What is Guest posting?
Ans: The method of creating fine content and publishing it on another individual’s internet site is referred to as Guest posting. Basically, the Blogs are the most suitable platform for guest posting. This is an top notch way to develop an internet reputation, one way links and for a corporation to get a whole lot-needed popularity.
Q14. What is Blog commenting?
Ans: One of the popular online advertising strategies is to depart considerate comments on a blog put up, wherein a enterprise have to be able to advantage online importance.
Q15. What is Google Algorithm?
Ans: The set of instructions that are written for the reason of having feeding back with search effects associated with the queries you made. The paintings is to search out the Web pages that comprise the keywords you used to go looking, then in keeping with that rank to each page based on several elements, which include how oftentimes the key phrases density at the web page, first-rate of the web page, back-links of the particular page and so forth.
Q16. What is Google Panda?
Ans: It become first launched in February 2011 as a change to Google’s seek effects ranking set of rules. The main purpose is to decrease the rank of “low-best sites” or “thin websites”, and return higher-quality sites close to the pinnacle of the search effects.
Q17. What is Google Penguin?
Ans: The Penguin Update was launched with the aid of Google in April 2012 so one can have better discover and regulate web sites which have been considered spammy.
The Penguin intention at web sites that include keyword stuffing at the side of the practice of black-hat SEO.
Q18. What is Mobile addon?
Ans: The Mobile addon is a Google’s set of rules that become updated on April 21, 2015, and even call given by using site owners and net-builders. In this, the main effect of the replace is to offer priority to the internet websites that show properly on smartphones and different cellular devices
Q19. What is HTTPS/SSL Update?
Ans: The time period HTTPS stands for Hypertext Transfer Protocol which is a relaxed protocol for secure conversation on the World Wide Web.
Q20. What is Google Pigeon Update?
Ans: The some other code call of Google’s neighborhood search algorithm Google’s local search set of rules is Google Pigeon it was updated and launched on July 24, 2014. The most important function of this nearby list in a search is to growth the rating seek which even influences the hunt consequences proven in Google Maps along side the normal Google seek results.
Q21. What is Google Penalty?
Ans: When a poor impact is made on a internet site’s ranking due to all the updates to Google’s seek algorithms and/or guide evaluation. Is called Google Penalty.
Q22. What is Google Sitelinks?
Ans: The sub-listings that will show in on occasion beneath the first listing over the primary page of Google seek effects is called Google Sitelinks.
Q23. What is Google Knowledge Graph?
Ans: The way of collecting semantic-search records from a wide form of assets by using Google to be able to enhance its seek engine’s outcomes is called the Google Knowledge Graph.
Q24. What is Google My Business?
Ans: Ans. The Google My Business is a tool that's freed from cost and smooth-to-use for groups, artists, manufacturers, and corporations for retaining right on line presence across Google, consisting of Search and Maps.
Some of its uses that encompass:-
Updating business facts
Including photos of your enterprise
Maintain direct reference to the customers
Keep Monitoring and responding to Google evaluate
Managing statistics.
Q25. Popular SEO Blogs to observe?
Ans: Some of the famous SEO blogs that you may go through for more statistics are:-
Search Engine Land
Search Engine Watch
Search Engine Journal
Content Marketing Institute
Moz
KISSmetrics
HubSpot etc.
Q26. What is AMP?
Ans: The time period AMP stands for Accelerated Mobile Pages which is an open-supply coding fashionable for publishers and with the help of this are able to load their websites speedy on cellular.
Q27. What is cloaking?
Ans: Cloaking is essentially a method that is used to supply the nice content material on a Web page over a seek engine in a manner this is absolutely one-of-a-kind to what the person turned into seeking out.
The predominant purpose of cloaking is to boost a internet site’s seek engine rank concerning sure key phrases.
Q28. What is key-word density?
Ans: The percentage of instances a key-word or phrase indicates on a web page is known as Keyword density. It is used for determining that whether an internet web page is related to a specified keyword or keyword phrase.
Q29. What is key-word frequency?
Ans: The general number of instances a keyword or word appears on a single Web web page is known as Keyword frequency
Q30. What is Google Fetch?
Ans: The Google Fetch is a Google tool which allows you to test how Google renders an URL to your site. In case you want to use Google Fetch to see whether or not Googlebot can get admission to a page to your website online, the way it renders the web page, and whether or not any page resources are blocked to Googlebot
Q31. How do you separate phrases in URL?
Ans: If you need to separate phrases from the URLS you then ought to use hyphens.
Q32. What is Google Dance?
Ans: The term Google Dance is referred for describing fluctuating effects at the same time as Google rebuilds its rankings, and as an final results of this rebuilding, the scores list of Websites on Google’s SERP may additionally fluctuate again and again.
Q33. What is ccTLD?
Ans: It’s an abbreviation for u . S . Code pinnacle-stage domain names.
Q34 .What is Black Hat SEO?
Ans: The use of competitive search engine marketing strategies, techniques, and strategies that don't obey engines like google hints and target handiest on the search engines.
Q35 .Name a few Black Hat search engine marketing techniques
Ans: Some of the few black hat search engine optimization strategies are:
Link Farming
Hidden textual content
Gateway or Doorway pages
Cloaking
Keyword Stuffing
Q36 .What is jump rate?
Ans: The wide variety of site visitors which a domain receives handiest for them to depart the website after viewing best one web page is called Bounce rate. It represents the proportion of visitors who without a doubt visited the web site after which go away or “jump” instead of persevering with on to view the alternative pages in the same web page.
