Interview Questions.

Question 1. What Is Brand?

Answer :

A brand is a name, term, signal, image or a mixture of them meant to perceive the products and offerings of one seller or organization of sellers and to differentiate them from those of opposition. For example, Coke, Nestle and Microsoft are well renowned manufacturers. In technical speakme on every occasion a marketer creates a call emblem symbol she or he has created a emblem.

Question 2. What Is A Brand? Explain Importance Of Brand Management?

Answer :

A brand is the set of service or product attributes imbibed in the consumer’s thoughts within the form of a name, symbol, logo, layout and trademark. The significance of brand management is:

Product differentiation from competition
Building corporate photo
Creating package of blessings for one-of-a-kind product classes
Attract and keep the maximum dependable clients .
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Question 3. What Is Brand Positioning?

Answer :

Brand positioning is a technique wherein entrepreneurs would really like to occupy the rational area in the minds of the target clients against opposition.
The following are the basis for positioning a brand:

Target audience
Frame of reference
Point of differentiation
Reasons.
Question four. What Are The Components Of Brand Positioning?

Answer :

The components of brand positioning are :

Target target market
Category/Industry/Market
Unique selling proposition .
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Question 5. What Are The Main Responsibilities Of A Brand Manager?

Answer :

The primary obligations of a logo manager are:

To oversee the overall performance of the emblem and may be a single factor of touch for basic profitability of the emblem on a whole.
To involve from budgeting to product development such as pricing, packaging, promotion to beautify brand picture of the enterprise.
To layout market research research with MR corporations and make use of the consequences to take better enterprise choices concerning market assessment of the organization’s products.
To be concerned with ad corporations to coordinate advertising, event management and advertising communication sports.
And additionally, be familiar to handle foreign places operations and willing to journey remote places in brief note.
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Question 6. What Do You Feel Is The Potential For Brand Management?

Answer :

The capability for logo control will help the corporation to promote its photograph inside the society, differentiate its services from competition, devise marketing conversation sports, protect its product capabilities legally etc.

Question 7. Assume You Are A Brand, Describe Your Strengths And Weaknesses?

Answer :

My strengths are good communication, analytical and customer servicing abilties and versatility to any kind of environment.
My weak spot is assorted awareness.
I role as a brand with the aid of catering to the mass market (Flexibility) with assortment of product classes (varied awareness) across geographies (flexibility) with high best product standards to the purchasers.
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Question eight. What Is Marcom?

Answer :

Marcom is an acronym for “Marketing Communication”. It is a sort of promotional device using exceptional media like print, radio, tv, junk mail, internet to reach audience for developing awareness approximately any product/carrier within the market location.

Question nine. What Are The Responsibilities Of A Person Working In Marcom?

Answer :

The various duties of someone working in Marcom are as follows:

Crafting an effective communication messages to the audience and implementing the same the use of distinct media beginning from Internet to newsletter.
Media control and dimension
Liaison with innovative business enterprise
Designing advertising collaterals
Sourcing carriers and supplier management
Managing marketplace research assignments
Web content material and corporate website control
Training & Development
Organizing conferences and other product launch activities
Active participation in exhibitions/tradeshows and
Meeting public relations requirements.
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Question 10. What Are The Tools To Communicate With Your Target Audience?

Answer :

The following are the diverse gear used to speak with the audience:

Company newsletters
Journal article
Conference
Trade shows
Exhibitions
Product brochure
Word of mouth
Direct mail
Internet
TV
Local/regional/country wide newspaper
Magazine
Radio and many others.
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Question 11. What Role Do Events Play In Marcom?

Answer :

The activities play the subsequent position in Marcom:

The communique messages are circulated to the mass people irrespective of segments i.E. Extensive reach
Lower fees
Increases corporate and logo picture
In-depth insights about target market
Global publicity for the brand new products/offerings.
Brand Management Interview Questions
Question 12. What Are The Steps To Participate In Event Like Exhibition Or Tradeshow?

Answer :

The following are the steps taken to participate in an event like exhibition or trade show:

Identifying the participation of target audience and knowledge of the occasions
Negotiate stall fees with the organizing partner and finalize
Evaluate the feasibility of internal activities finances to justify the participation
Prepare a blue print highlighting the results and measurable objectives out of taking part on this occasion
Getting a proper approval from the government to log off
Prepare the marketing collaterals and negotiating the agreement with vendors sourcing it
Creating checklists of all the items to be sent to the organizing occasion spot/area/vicinity
Allocate required manpower to guide the enterprise’s stall
Working out the logistics plan on a whole
Train the employees in customer support skills to decorate the most footfalls within the stall
Collect the customer’s facts like name, address, telephone variety, e mail identification and many others. For CRM
Measure and monitor the effectiveness of the event using easy remarks surveys
Document the happenings at some point of the occasion partipation to conquer the gaps for destiny activities on the way to get the most out of it.
Last but least, show off the activities participation with help of media making plans for wider reach via product evaluate, press launch both online and offline and so on.
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Question 13. How Would You Use Online Media For Your Marcom Activities?

Answer :

Using on line media for Marcom sports is to ensure the maximum reach of the target audience at lower expenses and effects in elevated consumer engagement. And also, it is straightforward to screen and measure the consequences of online media usage. Internet is taken into consideration to be the one of the simplest tool in nowadays’s competitive commercial enterprise global.

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Question 14. How Would You Get Your Pr Across To People?

Answer :

One of the primary duties of a Marcom man or woman is to make sure the enterprise and product/emblem image to be correct in front of the eyes of the customers. On a well timed foundation, PR ought to be used to create consciousness to the general public on the subject of the activities happening inside the organization which includes new product launch, product relaunch, sponsoring client activities, participation in exchange shows and exhibitions and so on.

Question 15. How To Judge The Effectiveness Of Your Marcom Activities?

Answer :

Reach
Frequency
Increase in sales
Improving the employer photo
Brand and advertising and marketing awareness
Cost in step with thousand
Change in marketplace share etc.
Mass communique Interview Questions
Question sixteen. Which Type Of Vendors Would You Need To Deal With For Your Marcom Activities?

Answer :

The following are the kind of companies to deal with Marcom sports:

Web designing business enterprise
Creative organization
Printing press dealer
Advertising company
Public relation company
Digital media companions etc.
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Question 17. Tell Us Something About Brand Positioning?

Answer :

Positioning is the act of designing the organisation’s imparting and photograph in goal clients thoughts.

Corporate Communication Interview Questions
Question 18. What Is The Difference Between A Brand And A Product?

Answer :

While brand is a call, term, symbol, design or brand, product is of an identifiable ordinary nature item.

Sales Management Interview Questions
Question 19. What Are The Major Areas, Concerning Managing Brands? What Is The Negative Impact Of Brand Management In The Company?

Answer :

The essential regions of situation for a employer

To brand or now not
Cost and advantage of developing brand equity
Brand strategy
Brand repositioning
Negative impact of logo management portrays a Turf mentality among emblem managers main to cannibalization of some brands and Sub ideal usage of assets.

Question 20. What Is An Integrated Multiple Channel Brand Strategy? Explain With An Example?

Answer :

A logo needs to be communicated to specific goal customers. Integrated more than one channel logo strategy uses some of channels application for this cause. Care need to be taken to have uniformity or consistency in messages at the side of diffused excellent—tuning depending at the particular segment centered.

Personal branding Interview Questions
Question 21. Differentiate Between A Private Brand And A National Brand? Is Coca Cola In Us A Private Or A National Brand?

Answer :

Private brand is a logo created via a reseller of a product or a carrier. The brand owned with the aid of a producer for instance - Lux of HLL.
National emblem is a emblem having evolutionary lives. Coke commenced as a personal brand. Predominant within the US. But nowadays it is a worldwide brand. SO a great deal in order that the other name for globalization is coca colonization, in step with some critics of the phenomenon.

Question 22. What Do You Understand By Brand Equity? How Is Brand Equity Different From Brand Name?

Answer :

The price of Brand Equity is primarily based at the volume to which it has excessive emblem loyalty, call awareness, perceived pleasant. Strong logo associations and different property inclusive of patent, trademark and channel relationships. As the name indicates it's far more than only a brand name. It is the total of all endeavors that move in growing the photograph of the emblem among customers. There are numerous techniques of comparing logo fairness. Brand name is only the vocalized part of the emblem.

Question 23. Why Has Dell Become So Powerful As A Brand In Such A Short Period In Spite Of Goliaths Like Ibm, Compaq, Hp In The Market Place?

Answer :

Dell may be credited with creating a high-tech product like the PC into an equipment. The main reasons may be attributed to

On the consumer the front, its interface empowering users and directing to end user approach.
Its super supply chain control strength cutting its work-in-process to negligible as compared to competition.
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Question 24. Which Are The Top Ten Brands Of The World As Ranked By Interbrand In 2002?

Answer :

1. Coca Cola, 2. Microsoft. Three. IBM. 4. GE. 5. Intel. 6. NOKIA. 7. Disney, eight. McDonalds. Nine. Marlboro, 10. Mercedes.

Strategic Management Interview Questions
Question 25. What Is The Basic Idea Behind Co Branding? Please Give Suitable Example From India And Abroad?

Answer :

When two manufacturers come collectively to create extra value to the customer then it is called Co-branding. Coke and McDonald’s have completed that globally, even as Dettol and ICICI Prudential are doing in India.

Question 26. Differentiate Between Brand Extension And Line Extension? Can These Both Happen At Once? Give An Example.

Answer :

Brand Extension: Where a enterprise makes use of its present logo name to release new merchandise in other classes.
Line Extension: It is a sort of logo extension. Line extension trap have to be avoided to extend logo in merchandise hurting the consumer’s regard for a enterprise.
Example of each the above in a unmarried class - "Will Sports" is an example of a logo extension to launch a brand new line of products.

Marketing Communications Interview Questions
Question 27. It Is Not Always Profitable To Go In For Brand Building? Do You Support This View? How Would You Brand Indian Software Development Skills?

Answer :

Cost of emblem building Vs Benefit of branding. The point to be aware is that branding price is an immediate procedure whereas the benefits are continually long-time period dreams. If viewed from a long term photo building potential. It is always worthwhile to head in for logo constructing. We may additionally lose out to inexpensive labor nations until we do some thing to logo our software program development capabilities. Branding a country isn't always a brand new and impossible proposition.

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