Interview Questions.

Question 1. What Is Rural Marketing?

Answer :

Rural marketing may be defined as a feature that manages all the sports worried in assessing, stimulating, and converting the purchasing power of rural customers into an powerful call for for particular services and products and moving those services and products to the human beings in rural regions to create satisfaction and a better widespread of living and thereby reaching organizational dreams.

Question 2. What Is Role Of Hats In Villages?

Answer :

Contact factor for villagers with the market.
Means of dispensing local products and exchanges rural surplus.
An opportunity for buying daily requirements.
A vicinity for political, social, cultural contact.
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Question three. What Is Four C’s Of Pricing?

Answer :

Customer cost
Competitors rate
Cost to the business enterprise
Strategic and pricing targets of the employer
Question four. What Are The Challenges In Rural Marketing?

Answer :

Distribution
Understanding the psyche of the rural purchaser
Limited know-how
Communication
Cost per contact.
Sale of sake and spurious merchandise.
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Question five. What Is Evolution Of Rural Market?

Answer :

The term ?rural which turned into earlier marketing usedasan umbrella time period to consult all industrial transactions of rural people, received a separate which means of wonderful importance in the Nineteen Nineties.

Phase I (Before the Sixties):

Agricultural products like food grains and commercial inputs like cotton, sugarcane and so forth., had been the number one merchandise advertised at some point of this period.

Phase II (Sixties –1990s):

The green revolution modified the face of rural India, ushering in clinical farming practices with the arrival of agricultural inputs and implements. Poverty – bothered villages become coins –rich facilities.

Phase III (Nineties to the existing) :

The existing rural markets for those merchandise have been not big sufficient to attract the attention of urban entrepreneurs. The boom of urban markets all through this period saved entrepreneurs busy. Consequently, rural markets have been effectively unnoticed, as they have been visible as extension of urban markets.

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Question 6. What Are The Factors Influencing Rural Consumer Behavior?

Answer :

Consumer purchases are stimulated strongly with the aid of or there are four elements.

Cultural Factor
Social Factor
Personal Factor
Psychological Factor.
Question 7. What Types Of Cultural Factor?

Answer :

Cultural component divided into 3 sub factors

Culture
Sub Culture
Social Class
Culture:-The set of primary values perceptions, wants, and behaviors discovered via a member of society from own family and different critical institutions. Culture is the most simple purpose of someone's needs and behavior. Every organization or society has a subculture, and cultural affects on buying conduct may additionally vary greatly from usa to united states of america.

Sub Culture :-A group of people with shared cost systems based on common life studies and situations.Each tradition consists of smaller sub cultures a group of humans with shared value system based totally on not unusual life reports and conditions. Subculture consists of nationalities, religions, racial institution and geographic regions. Many sub culture make up vital market segments and marketers frequently layout products.

Social Class:-Almost each society has a few form of social shape; social classes are society's incredibly permanent and ordered divisions whose participants percentage comparable values, interests and behavior.

Question 8. What Is Changing Pattern Of Rural Demand?

Answer :

The profile of rural demand includes:

Market for purchaser items.
Market for agricultural inputs and equipment.
Market for offerings.
Market for production materials for farms and village degree industries.
Transportation equipments.
Market for agricultural products like grains, pulses, veggies and fruits.
Question nine. What Problems Are Faced By Companies In Rural Market?

Answer :

Some not unusual troubles in rural markets are:

Scattered Markets.
Physical distribution.
Channel Management
Sales pressure control
Sales merchandising
Underdeveloped humans and market and so on.,
Question 10. What Are The Infrastructural Facilities In Rural India?

Answer :

The rural infrastructure involves:

Transport and connectivity.
Road connectivity
Post places of work
Network
Radio
Television
Process and print media.
Telecom services
Mobile services
Social Infrastructure
Agricultural Infrastructure.
Marketing Infrastructure etc.
Question eleven. What Are The Various Steps In New Product Development?

Answer :

Idea Generation
Idea Screening
Concept Development and Testing
Business Analysis
Beta Testing and Market Testing
Technical Implementation
Commercialization
New Product Pricing
Question 12. What Are The Challenges In Rural Communication?

Answer :

Spread and diversity.
Understanding the agricultural target market.
Illiteracy.
Rural customers do no longer apprehend perceptions
Interpersonal communication accounts a lot among rural populace
Traditions and values range from country to kingdom
High degree of involvement.
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Question thirteen. What Are The Pricing Strategies Followed By Consumer Goods Companies?

Answer :

Steps in Setting Price:

Following are the stairs in setting rate for a product:

Selecting the pricing goals
Determining the clients' call for
Estimating prices
Analyzing the competitors' fees, costs and offers
Selecting a pricing approach and
Selecting the final charge.