Interview Questions.

Question 1. What Is A Variety Store?

Answer :

A range keep is a retail save that sells a wide variety of cheaper household items. Variety stores often have product lines which includes foods and drinks, personal hygiene products, small home and garden gear, workplace materials, decorations, electronics, lawn plant life, toys, puppy resources, recorded media and motor and motorcycle consumables.

Question 2. State The Features Of Full- Line Discount Store?

Answer :

It conveys the image of a excessive-volume, low- price outlet selling a broad product collection for much less than traditional charges.
Shopping carts and centralized checkout service are furnished. Customer provider isn't generally provided inside shop departments but at centralized region.
Products are usually bought through self: carrier pos equipment with minimum help in any unmarried branch.
Less fashion:touchy merchandise is carried.
Consumer Behaviour Interview Questions
Question 3. Explain Environmental Theory Of Retailing?

Answer :

As retail institutions are financial entities additionally they confront an environment. Retail environment is made from clients, competitors and converting generation. The modifications inside the external surroundings can modify the profitability of retail groups. If an employer isn't capable of deal with its outside surroundings it will quickly vanish from the marketplace. Thus, the birth, fulfillment or decline of various types of retail enterprises many a instances is attributed to the business surroundings.

Question four. What Is Wheel Of Retailing?

Answer :

Wheel of retailing refers to a agency entering the market with low costs and cheap services which will challenge competition. The wheel of retailing is a concept to give an explanation for the institutional modifications that take location when innovators, consisting of huge commercial enterprise homes, input the retail area. The wheel of retailing is a speculation that describes how stores approach to seize marketplace share and create emblem value. It explains how outlets usually start at the lowest of the wheel with low priority.

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Question 5. What Are The Services Performed By Retailers To Consumers?

Answer :

They provide credit centers to the consumers thereby helping them in instances of problem.
They enlarge free domestic shipping and after income service to the consumers.
They deliver clean merchandise to the purchasers.
They allow coins cut price to the consumers on the goods bought.
They buy and stock merchandise first-rate suited to the purchasers.
They introduce new products to the customers and also guide them as to their makes use of. 
Advertising Management Interview Questions
Question 6. What Is Direct Selling?

Answer :

Direct selling is the advertising and promoting of products directly to clients away from a fixed retail region. Peddling is the oldest shape of direct selling. Modern direct selling consists of sales made thru the celebration plan, one- on- one demonstrations and different personal contact preparations as well as net income. Direct selling is a dynamic, colourful, swiftly increasing channel of distribution for the advertising of services and products directly to customers. 

Question 7. What Are The Disadvantages Of Franchise Stores?

Answer :

The potential franchisee may find it difficult to evaluate the excellent of the franchisor.
The franchise contract will incorporate some restrictions against the sale or transfer of the franchised business.
The franchisor's regulations can also have an effect on the franchisee's profitability.
The franchisor might also make mistakes in their guidelines.
The precise call of the franchised commercial enterprise and its brand image may come to be much less legit for motives beyond their manage.
Advertising Management Tutorial Retail Interview Questions
Question 8. State The Theories Of Retailing?

Answer :

Following are the essential theories of retailing:-

Environmental Theory
Cyclical Theory
Conflict Theory  
Question 9. State The Advantages And Disadvantages Of Independent Stores?

Answer :

Advantages of impartial shops are as follows:

Decision making is centralized.
Low investment value.
No want to drive long distance.
Free home shipping.
Credit facility,
Disadvantages of impartial stores are as follows:

Less good deal power with providers.
Cannot advantage economies of scale.
Very little computerization.
Relatively high price of marketing.
Over dependence on owner.
Sales and marketing Interview Questions
Question 10. Explain Mail Order?

Answer :

Mail order is the shopping for of goods or services by using mail transport. The purchaser locations an order for the preferred merchandise with the merchant thru a few far off approach such as smartphone call or web web site. Then, the products are brought to the customer. The merchandise are typically added at once to an cope with provider by way of the customer. The goods are furnished at the system of P.O.D.(i.E., fee of transport) or V.P.P.(i.E., price payable via the submit).

Question eleven. What Are Independent Stores?

Answer :

These are generally circle of relatives- owned organizations catering to small sections of society. They are small, for my part run and handled stores. These stores perform inside the local locality. Therefore, they're inside the close to place of a specific locality. These are also referred to as mother- and- pop shops.

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Question 12. What Is A Franchise?

Answer :

A franchise is a contractual agreement among the franchisor and franchisee which lets in the franchise to behavior enterprise below a longtime call as according to a selected commercial enterprise format in go back for a fee or compensation. Franchising can be a product or trademark wherein the franchise sells the goods under franchisor call.

Consumer Behaviour Interview Questions
Question thirteen. What Is Retailing?

Answer :

Retailing includes all of the sports involved in promoting items or services to the very last customers for personal, non- enterprise use. Retailing is the sale of products or commodities in small portions at once to clients. Retailing is the final level in a channel of distribution. Retailing functions are achieved by using any firm promoting products or imparting offerings to the final customer. 

Question 14. What Are The Advantages And Disadvantages Of Super Market?

Answer :

Advantages of retail market are as follows:

 Low overheads, mainly promoting overheads.
Low expenses and excessive earnings due to quick turnover.
Situated at convenient places and within reach of buyers.
Avails economies of massive scale operation.
The customer is flawlessly free as to what he should buy.
 Disadvantages of excellent markets are as follows:

Huge capital required.
Need of imperative vicinity.
Lack of personal interest.
Question 15. Explain Cyclical Theory Of Retailing?

Answer :

Cyclical principle basically explains the different stages in a enterprise. According to this idea, exchange follows a pattern and all phases have identifiable attributes associated with them. There are three primary additives associated with the principle: wheel of retailing, retail lifestyles cycle and retail accordion. 

Trade Marketing Interview Questions
Question 16. State The Challenges Faced By Indian Organised Retailers?

Answer :

Following are the demanding situations faced by means of Indian organised outlets:

International Standards
Inefficient Supply Chain Management
Lack of Retail Space
Cultural Disparity
Escalating Real Estate Prices
Human Resource Problems
Frauds in Retail
Infrastructure and Logistics
Complexity in Tax Structure
Currency Fluctuation
Red- tapism
Political Risk.
Question 17. What Is A Convenience Store?

Answer :

Convenience save is a small store that shares a range of ordinary objects together with groceries, snack, food, candy, milk, eggs, tender beverages, tobacco products and newspapers. They are relatively smaller stores located close to residential regions. They are opened for lengthy hours for the ease of clients and feature a limited variety of stock and comfort products. These shops are open seven days per week and provide a restrained line of convenience merchandise. 

Oracle Retail Sales Audit Interview Questions
Question 18. How Does Telemarketing Work?

Answer :

Telemarketing is commonly performed via particular campaigns. Contact is hooked up with masses of possibilities in a marketing campaign that typically runs via a few days. Several tele- callers re employed for the tele- name operation.

Advertising Management Interview Questions
Question 19. State The Advantages Of Franchise Stores?

Answer :

Advantages of franchise shops are as follows:

The franchisee's lack of simple or specialised know-how is triumph over by the schooling programme of the franchisor.
The franchisee will typically want less capital than for setting up a commercial enterprise independently.
The franchisee gets the gain of the franchisor's marketing and promotional sports.
The franchisee has the benefit of the usage of the franchisor's patents, emblems, copyrights, alternate secrets and techniques.
Question 20. State The Advantages And Disadvantages Of Chain Stores?

Answer :

Advantages of chain stores are as follows:

They avail the blessings of bulk buying.
They have the benefit of specialisation in a particular form of product.
They usually have low working expenses.
Such stores sells simplest on coins foundation.
There is flexibility of operation in this machine.
As sales are on cash terms, the danger of awful debts is removed.
Chain stores have the subsequent hazards:

There is an absence of personal contact with clients.
Oracle Retail Merchandising System Interview Questions
Question 21. What Do You Understand By The Retail Accordion?

Answer :

The retail accordion issue of cyclical theory indicates that a few companies cross from outlets that offer an array of merchandise to establishments offering a slender choice of goods and offerings. These institutions later turn to a generalized outlet shop. Retail accordion is also called wellknown- precise- wellknown principle. 

Question 22. What Are Chain Stores?

Answer :

Chain stores are a collection of shops coping with comparable strains of products with single possession and centralized region. A a couple of keep gadget is a network of department stores, located at unique localities inside the town or in one of a kind elements of the us of a, beneath a centralized management and working in similar strains of products. Examples for chain shops in India are Bata Shoe CO. And DCM. 

Question 23. What Are The Advantages And Disadvantages Of Hypermarket?

Answer :

Advantages of hypermarket are as follows:

Customers can get the whole lot at one place. Hence saving time, electricity and cash in searching.
Cost discount from bulk buying in hypermarket are transferred to customers.
Disadvantages of hypermarket are as follows:

It causes principal visitors hassle.
Forces smaller stores out of commercial enterprise.
Apparel Merchandising Interview Questions
Question 24. What Is A Warehouse Store?

Answer :

Warehouse keep is a mass retailing of products which include groceries, hardware, home furnishing, over-the-counter tablets and so forth., through a excellent save that offers very low expenses and very little customer support. These shops offer no frill experience and warehouse shelving stocked nicely with merchandise intended to transport at higher volumes. Warehouse stores are also called warehouse supermarket.

Retail Interview Questions
Question 25. What Is A Departmental Store?

Answer :

A departmental shop is a huge retail trading corporation. It ahs several departments, that are categorised and prepared as a consequence. Departments are made as in line with specific styles of items to be sold. For example, character departments are hooked up for selling packed food goods, groceries, clothes, stationery, cutlery, cosmetics, medicines, computers and many others. In order that clients should purchase all fundamental household requirements beneath one roof. It provides them maximum shopping comfort.

Question 26. What Is Telemarketing? State The Advantages Of Telemarketing?

Answer :

Telemarketing is a form of direct marketing. Here, marketer goes direct to the purchaser the use of telecom/ IT centers. 

Advantages pf telemarketing are as follows:

Telemarketing enables customized touch although no longer face- to- face touch with potential customers.
Compared to mass advertising programmes, it gives the marketer a better change to influence the prospects.
Telemarketing is less highly-priced in comparison to most different forms of promoting.
Consumer Protection Interview Questions
Question 27. What Is A Hypermarket?

Answer :

Hypermarket is a superstore combining a grocery store and a branch save. The result is an steeply-priced retail facility sporting a wide range of products below one roof, together with full groceries lines and popular merchandise. Hypermarket is a very huge keep that incorporates products located in supermarket as well as merchandise commonly located in department shops. 

Sales and advertising Interview Questions
Question 28. What Are Super Markets?

Answer :

Super markets are big, low fee, low margin, excessive volume, self service operations designed to satisfy the desires for meals, groceries and different non meals objects like fitness and beauty care products. They have big premises and generally deal in meals and non- meals articles. The customers are to do buying themselves from the racks which can be properly labelled and at the give up of the market there is a cashier who takes the cash after weighing and checking the commodities.

Question 29. What Is A Factory Outlet?

Answer :

Factory outlet is a retail keep that sells discounted rate items which are irregular,old or have been produced in extra quantities. A manufacturing unit outlet save focusing on selling goods from a particular business might be located in physical proximity to its manufacturing centers or in affiliation with other manufacturing unit outlet shops.

Question 30. Explain Briefly Retail Life Cycle?

Answer :

The retail existence cycle is the process of increase and decline that shops, like products, revel in, which consists of the early growth, accelerated development, maturity and decline degrees.
Innovation:- A new enterprise is born, it improves the ease or creates different advantages to the final customers that range sharply from the ones supplied with the aid of other shops. This is the stage of innovation, wherein the organisation has some competition. 
Question 31. What Is A Consumer Cooperative?

Answer :

A client cooperative is a retail organization owned by its member patron. These arise in large part because of disappointed purchaser whose needs are not fulfilled by way of the present shops. A purchaser's cooperative society is a mixture of individuals whose purpose is to economize with the aid of shopping for in commonplace and hold their earnings by way of promoting in common.

Question 32. State The Uses Of Retailing?

Answer :

Retails carry out the subsequent functions:

Understanding the desires of consumers
Buying and Assembling
Breaking the Bulk
Warehousing or Storing
Selling
Credit Facilities
Risk Bearing
Grading and Packaging
Collection and Supply of Market Information
Helps in Introducing New Products
Windows Display and Advertising .
Question 33. What Is A Speciality Store?

Answer :

Speciality save is a small retail outlet that focuses on promoting a specific product variety and associated objects. Most distinctiveness store enterprise operators will maintain extensive depth in the form of product that they focus on promoting, commonly at top rate prices, similarly to supplying better service exceptional and professional steerage to customers. The speciality shops focus on a specific category or sub-category of goods inclusive of shoes, sarees, get dressed material and jewelry.

SAP for Retail with SAP ERP 6.0 Interview Questions
Question 34. Who Are Off- Price Retailers?

Answer :

Off- rate outlets are stores who provide excessive exceptional items at reasonably-priced costs. They commonly promote second- hand goods, off- the- season items and so forth. These shops provide inconsistent assortment of emblem name and style- orientated gentle goods at low expenses. They purchase manufacturer irregulars, seconds, closeouts, cancelled orders, overruns, goods lower back with the aid of other retailers and quit- of season near out products. They purchase products from producers in off seasons as a deep cut price and sell them .

Question 35. Who Are Catalogue Retailers?

Answer :

Catalogue outlets usually specialize in difficult goods which include residence ware, jewelry and customer electronics. These are shops whose showrooms are adjacent to the warehouse.

Question 36. What Are Leased Departments?

Answer :

Leased departments are also termed as shop in stores. When a phase of a branch in a retail keep is rented to an outdoor birthday celebration, it is termed as a leased branch. 

Trade Marketing Interview Questions
Question 37. What Are The Services Performed By Retailers To Wholesalers?

Answer :

Many shops commonly region orders in advance with the wholesalers which could be very useful in planning the purchases of the wholesalers.
Sometimes retailers make increase bills for the goods to be acquired from the wholesalers. In this manner, they assist in financing the wholesale alternate.
Without the offerings of the shops a new product cannot be brought inside the market furnished to him via the wholesalers.
Question 38. State The Factors Affecting Indian Retail Industry?

Answer :

Following are the primary elements contributing the increase of Indian retail enterprise:

Increase in consistent with capita earnings
Demographic adjustments
High popular of living
Change in consumption sample
Availability of low-price client credit
Improvements in infrastructure
Entry in various resources of financing 
Question 39. What Is A Category Killer?

Answer :

Category killer is a product, service, brand or employer that has such a awesome sustainable aggressive advantage that competing corporations find it almost impossible to perform profitably in that industry. The lifestyles of a category killer eliminates almost all market entities. Example, as one of the most famous search engine, Google does no longer have real competitors. 

Question 40. State The Characteristics Of Super Markets?

Answer :

They are placed inside the main buying centres of an area with adequate parking facilities.
They feature on cash- and- bring traces and offer no credit score.
There are no promoting counters or promoting assistants to assist the customers.
They are massive retail organisations and are a beneficial channel of distribution.
They have low sales overheads given that no salesmen are employed.
It is one of the leading strategies of retailing within the USA. 
Oracle Retail Sales Audit Interview Questions