Interview Questions.

Q1. Why Has Dell Become So Powerful As A Brand In Such A Short Period In Spite Of Goliaths Like Ibm, Compaq, Hp In The Market Place? Dell may be credited with making a excessive-tech product just like the PC into an appliance. The main motives can be attr


Q1. Why Has Dell Become So Powerful As A Brand In Such A Short Period In Spite Of Goliaths Like Ibm, Compaq, Hp In The Market Place? Dell may be credited with making a excessive-tech product just like the PC into an appliance. The main motives can be attr

Q1. Why Has Dell Become So Powerful As A Brand In Such A Short Period In Spite Of Goliaths Like Ibm, Compaq, Hp In The Market Place?

Dell may be credited with making a excessive-tech product just like the PC into an appliance. The main motives can be attributed to

On the customer the front, its interface empowering customers and directing to stop person strategy.

Its excellent deliver chain management strength slicing its work-in-manner to negligible as compared to opposition.

Q2. Tell Us Something About Brand Positioning?

Positioning is the act of designing the business enterprise’s offering and photo in goal consumers mind.

Q3. What Are The Steps To Participate In Event Like Exhibition Or Tradeshow?

The following are the stairs taken to take part in an occasion like exhibition or exchange display:

Identifying the participation of audience and knowledge of the occasions

Negotiate stall prices with the organizing companion and finalize

Evaluate the feasibility of inner activities finances to justify the participation

Prepare a blue print highlighting the effects and measurable targets out of collaborating in this occasion

Getting a proper approval from the authorities to log out

Prepare the advertising collaterals and negotiating the contract with carriers sourcing it

Creating checklists of all the items to be sent to the organizing occasion spot/region/location

Allocate required manpower to guide the corporation’s stall

Working out the logistics plan on a whole

Train the employees in customer service abilties to beautify the maximum footfalls in the stall

Collect the customer’s information like call, deal with, cellphone wide variety, electronic mail identity etc. For CRM

Measure and screen the effectiveness of the occasion the use of simple feedback surveys

Document the happenings at some stage in the occasion partipation to overcome the gaps for future occasions to be able to get the maximum out of it.

Last however least, show off the activities participation with help of media making plans for wider attain through product review, press release each online and offline etc.

Q4. What Are The Tools To Communicate With Your Target Audience?

The following are the various tools used to communicate with the audience:

Company newsletters

Journal article


Trade shows


Product brochure

Word of mouth

Direct mail



Local/local/countrywide newspaper


Radio etc.

Q5. What Is The Basic Idea Behind Co Branding? Please Give Suitable Example From India And Abroad?

When two manufacturers come together to create extra value to the consumer then it's far known as Co-branding. Coke and McDonald’s have accomplished that globally, even as Dettol and ICICI Prudential are doing in India.

Q6. How Would You Use Online Media For Your Marcom Activities?

Using online media for Marcom sports is to make sure the maximum attain of the target market at decrease expenses and results in expanded customer engagement. And additionally, it is simple to screen and measure the effects of online media utilization. Internet is taken into consideration to be the one of the handiest device in nowadays’s aggressive enterprise global.

Q7. It Is Not Always Profitable To Go In For Brand Building? Do You Support This View? How Would You Brand Indian Software Development Skills?

Cost of logo constructing Vs Benefit of branding. The point to word is that branding cost is a direct system while the benefits are constantly lengthy-term goals. If considered from a long term photograph building prospective. It is continually profitable to head in for logo building. We might also lose out to less expensive labor countries except we do some thing to logo our software program development capabilities. Branding a nation isn't a brand new and not possible proposition.

Q8. Differentiate Between Brand Extension And Line Extension? Can These Both Happen At Once? Give An Example.

Brand Extension: Where a employer uses its present emblem call to launch new merchandise in other categories.

Line Extension: It is a form of brand extension. Line extension lure should be averted to extend brand in products hurting the purchaser’s regard for a employer.

Example of both the above in a single category - "Will Sports" is an instance of a logo extension to release a new line of products.

Q9. What Are The Major Areas, Concerning Managing Brands? What Is The Negative Impact Of Brand Management In The Company?

The main areas of issue for a company

To brand or no longer

Cost and benefit of developing logo equity

Brand approach

Brand repositioning

Negative effect of logo management portrays a Turf mentality among brand managers leading to cannibalization of some brands and Sub most appropriate usage of assets.

Q10. Which Type Of Vendors Would You Need To Deal With For Your Marcom Activities?

The following are the kind of providers to cope with Marcom sports:

Web designing enterprise

Creative employer

Printing press vendor

Advertising organization

Public relation enterprise

Digital media partners and many others.

Q11. What Are The Components Of Brand Positioning?

The additives of logo positioning are :

Target target audience


Unique selling proposition .

Q12. How Would You Get Your Pr Across To People?

One of the principle duties of a Marcom man or woman is to make sure the company and product/brand photograph to be properly in front of the eyes of the clients. On a well timed foundation, PR should be used to create recognition to the public in terms of the events going on inside the agency consisting of new product release, product relaunch, sponsoring customer activities, participation in exchange shows and exhibitions and many others.

Q13. What Is Brand Positioning?

Brand positioning is a process in which marketers would like to occupy the rational space within the minds of the target clients in opposition to opposition.

The following are the idea for positioning a logo:

Target target audience

Frame of reference

Point of differentiation


Q14. Differentiate Between A Private Brand And A National Brand? Is Coca Cola In Us A Private Or A National Brand?

Private emblem is a logo created through a reseller of a product or a service. The brand owned by means of a producer for example - Lux of HLL.

National brand is a emblem having evolutionary lives. Coke began as a non-public logo. Important in the US. But these days it's miles a international brand. SO a whole lot in order that the alternative call for globalization is coca colonization, in keeping with a few critics of the phenomenon.

Q15. What Is A Brand? Explain Importance Of Brand Management?

A logo is the set of service or product attributes imbibed inside the patron’s mind within the form of a call, symbol, logo, design and trademark. The importance of emblem control is:

Product differentiation from competition

Building company photograph

Creating package deal of blessings for extraordinary product categories

Attract and keep the maximum unswerving customers .

Q16. What Is Marcom?

Marcom is an acronym for “Marketing Communication”. It is a form of promotional tool using distinct media like print, radio, tv, direct mail, net to reach target market for developing focus about any product/provider in the market area.

Q17. What Is An Integrated Multiple Channel Brand Strategy? Explain With An Example?

A emblem must be communicated to specific target consumers. Integrated multiple channel emblem strategy uses some of channels utility for this purpose. Care ought to be taken to have uniformity or consistency in messages along with diffused fine—tuning depending at the unique section centered.

Q18. What Are The Main Responsibilities Of A Brand Manager?

The principal responsibilities of a emblem manager are:

To oversee the overall overall performance of the logo and may be a unmarried factor of contact for overall profitability of the brand on an entire.

To contain from budgeting to product improvement including pricing, packaging, merchandising to decorate brand photograph of the corporation.

To design market studies research with MR agencies and make use of the consequences to take higher enterprise selections concerning market evaluation of the company’s products.

To be involved with advert organizations to coordinate advertising, event control and advertising conversation activities.

And also, be familiar to deal with remote places operations and willing to journey foreign places in brief word.

Q19. What Do You Understand By Brand Equity? How Is Brand Equity Different From Brand Name?

The price of Brand Equity is primarily based at the extent to which it has excessive emblem loyalty, name consciousness, perceived best. Strong emblem associations and different assets including patent, trademark and channel relationships. As the name shows it is more than only a emblem name. It is the full of all endeavors that go in growing the photograph of the logo amongst clients. There are numerous strategies of comparing logo equity. Brand call is best the vocalized a part of the emblem.

Q20. What Is Brand?

A logo is a name, time period, sign, symbol or a combination of them supposed to discover the products and services of one seller or group of sellers and to distinguish them from the ones of competition. For example, Coke, Nestle and Microsoft are nicely famend manufacturers. In technical speakme every time a marketer creates a name logo image he or she has created a brand.

Q21. What Is The Difference Between A Brand And A Product?

While brand is a call, term, image, layout or logo, product is of an identifiable widely wide-spread nature object.

Q22. Assume You Are A Brand, Describe Your Strengths And Weaknesses?

My strengths are suitable communique, analytical and patron servicing capabilities and versatility to any form of surroundings.

My weak spot is different concentration.

I function as a logo via catering to the mass marketplace (Flexibility) with collection of product classes (various concentration) throughout geographies (flexibility) with high first-class product requirements to the consumers.

Q23. What Do You Feel Is The Potential For Brand Management?

The ability for brand management will help the business enterprise to promote its photo within the society, differentiate its services from competition, devise advertising communique sports, protect its product functions legally and so on.

Q24. What Are The Responsibilities Of A Person Working In Marcom?

The various obligations of someone operating in Marcom are as follows:

Crafting an powerful communique messages to the audience and imposing the identical using special media starting from Internet to e-newsletter.

Media management and size

Liaison with creative company

Designing advertising collaterals

Sourcing vendors and supplier control

Managing market studies assignments

Web content material and corporate website management

Training & Development

Organizing meetings and other product launch occasions

Active participation in exhibitions/tradeshows and

Meeting public members of the family requirements.

Q25. What Role Do Events Play In Marcom?

The activities play the following position in Marcom:

The verbal exchange messages are circulated to the mass human beings irrespective of segments i.E. Huge attain

Lower costs

Increases corporate and logo photograph

In-intensity insights approximately audience

Global publicity for the new products/services.

Q26. Which Are The Top Ten Brands Of The World As Ranked By Interbrand In 2002?

@Coca Cola, @Microsoft. @IBM. @GE. @Intel. @NOKIA. @Disney, @McDonalds. @Marlboro, 1@Mercedes.

Q27. How To Judge The Effectiveness Of Your Marcom Activities?



Increase in sales

Improving the employer image

Brand and marketing consciousness

Cost in keeping with thousand

Change in marketplace proportion etc.